Open and manage a TikTok Shop channel to sell sneakers It's a smart move: combine the visual impact of the shoes with the power of the most viral social network of the moment. Here it is a step-by-step guide on how to do it in a professional and sales-oriented manner :

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🚀 PHASE 1: Opening the TikTok Shop

✅ Requirements

• VAT number or company (also individual)

• Business or personal checking account

• Business documents or identity (CIE, passport)

✅ Procedure

1. Go to: https://seller.tiktok.com

2. Click on “Register as a Seller”

3. Enter your company details and required documents

4. Upload your first products (photo, price, description)

5. Connect a TikTok accounts to your Shop

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🎬 PHASE 2: Building Your TikTok Channel

Name + Bio = Clarity

• Impactful name (e.g. “SoleDrop ITA”)

• Bio with call to action: “🔥 Rare sneakers. Every day a drop. Check out the shop 👇”

Key elements:

• Clear profile photo (minimal logo or prominent shoe)

• Link to the shop (TikTok Shop / Linktree / Personal site)

• Active TikTok for Business to access analytics and ads

📦 PHASE 3: Organize the Stock

Types of sneakers:

• 🔥 Hype (Nike Dunk, Jordan, Yeezy, New Balance)

• 🛍️ Fashion daily (Adidas Samba, Veja, Converse, Puma)

• 🎯 Outlet (limited offers)

Where to buy them:

• Open an account at TIKTOKSNEAKERS.COM , you will find an updated catalog at competitive prices.

• Contact us, we will explain how to proceed.

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🧠 PHASE 4: Create Viral Content

Winning formats for sneakers:

• 👟 Unboxing in ASMR (clear and immersive audio)

• 💸 “Here are the most valuable shoes in your closet”

• 👀 Before/after cleaning/restoration of shoes

• 📦 “3 Sneakers Everyone Wants in 2025”

• 📊 Real vs Fake Comparisons

• 🎁 “Today's drop: only 5 pieces available!”

Useful tools:

• CapCut – quick assembly, viral effects

• Canva – graphic overlays for TikTok

• InShot / VN – for professional mobile assembly

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💰 PHASE 5: Optimize Sales

How to drive sales:

• Active “LIVE Shopping” : do live broadcasts where you show your products → real-time sales

• USA TikTok Ads to promote videos that have already done well

• Create temporary offers (“Only 24h”, “1€ discount for those who comment 👟”)

TikTok Shop Tips:

• Tax fast and tracked shipping

• USA eye-catching packaging (sticker, personalized paper)

• Offer discount codes for those who follow you

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📈 PHASE 6: Growth & Community

• ALWAYS reply to comments with videos

• Collaborate with micro-creators in the sneaker/fashion sector

• Run weekly giveaways (“Win your favorite shoes”)

• Show customer feedback to build trust

What are you waiting for, join the TIK TOK SNEAKERS community and start earning without further investments!!!